The offspring of database management and marketing techniques to enrich personal data of individuals is a point of interest for regulators. Efforts to protect the personal privacy of EU nationals is paramount in the General Data Protection Regulation (GDPR).
In the current era, data flows of natural persons are common. Database managers merge different databases and enrich the available information. Different pieces of the personal data puzzle can therefore create a full identifiable personal profile. In general, database manager are computer programs that may back up and restore, attach and detach, create, clone, delete and rename the databases. Additionally, in the employment sphere, a database manager can be the natural person responsible for the management of the database.
Personal data and GDPR Regulation
The GDPR Regulation applies to the processing of personal data of data subjects who are in the Union by a controller or processor. To understand the scope of the Regulation, the following definitions and explanations apply. Personal data is considered any information relating to an identified or identifiable natural person. This identified or identifiable natural person is named a ‘data subject’. Identification of a data subject can be direct or indirect in particular by reference to an identifier. Processing of personal data is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means.
Marketing and Other Commercial Activities
Commercial enterprises and non-profit organizations need to get in touch with prospects, donors or customers. Several marketing techniques are used to achieve the commercial objectives. Where payments are made, natural persons may be identified. This is especially true when data subjects receive targeted messages. Following the Regulation, consent or legitimate interest must be established.
Alongside the GDPR Regulation, data subjects in the Union are protected via local laws and , for example, the ePrivacy Directive. It is a common misconception that the GDPR only applies to Business to Consumer (B2C) activities. The Regulation is also applicable when Business to Business (B2B) activities identify a natural person.
GDPR Software Solutions
Database Managers can be used to their full advantage by using the appropriate tools for GDPR compliance. Therefore, business owners and other enterprises are provided with the following solutions:
- Info Center: with a selection of 66 skillfully drafted documents that will give you all reports, templates, policies and guides you need to get the GDPR compliance job done;
- Mission Control: the 12 step approach guiding you on your path to GDPR compliance;
- Toolbox: A selection of 23 expertly designed and programmed tools to assist you on your implementation journey;
- Data Breach Support: professional assistance is recommended and mostly needed when things go wrong. This breach support service is 24hrs worth of 1-2-1 support after you have identified a data breach. Once you have purchased this package and notified us that there has been a breach, we will kick into action to protect your customers, information and your reputation. We will investigate and reconcile your data breach, inform your customers and develop a strategy with you, to prevent and protect against further breaches. Most importantly, we will deal with the supervisory authority so you don’t have to.
- Data Protection Officer: reliable, neutral and impartial professional DPO service with the expertise as required by article 37 of the Regulation. Pricing levels depend on the contract terms and size of the organization.